Insights
Strategic analysis on the transformation of consulting - where the market is moving, why the traditional model is under pressure, and what Consultancy-as-a-System means for your firm. Three years of research, written down.
Part 1 of 4 · The opening argumentFor seventy years, consulting scaled by adding people. That constraint has now inverted: expertise is abundant, but the ability to deliver it as a system is scarce. The firms that understand the new constraint will define the next decade.
The series
Part one is the featured piece above. These three complete it - each stands alone; together they make the case the rest of this site is built on.
AI didn't break consulting - it exposed a model that no longer works. What the market squeeze means, and why who moves first matters more than where the market is going.
Part 3 · Business strategyMost firms treat productisation as the goal. It's the structural barrier - L3 on a five-level ladder. What lies beyond it, and why the commercial model follows the delivery capability.
Part 4 · The destinationThe deepest shift AI brings isn't speed - it's the shape of the firm: from selling people by the hour to expertise as an asset that compounds. Why judgement must now run at machine speed, and why every firm needs a position by 2027.
The ideas in these articles are live in the platform - measured capability, evidenced outcomes, and a system that carries your firm's logic.