Solutions

Win the business. Defend the fee. Earn the follow-on.

TheAX applies your firm's diagnostic method at the three commercial moments that matter most: before the client buys, while the work is being delivered, and when the next phase is decided.

Bring us a client situationSee a worked example
01 · WinWin the businessDiagnose the client situation in around 30 minutes of consultant time.
02 · DeliverDefend the feeSet a baseline and show what is moving.
03 · GrowEarn the follow-onRe-measure to evidence what changed and what still constrains the outcome.
NextSell differentlyUse evidence to support outcome-linked and continuing services.

01 · Win the business

Show the client something specific
before they buy.

The client is thinking“The proposal looks good - but can you show how you will deliver the value?”
01
Start from the outcome

A quick self-assessment built from your method brings the prospect onto the same scale you can later assess more deeply.

Lead magnet
02
Run an evidenced diagnosis

Any consultant or salesperson can run AXAT in around 30 minutes of their time, using stakeholder perceptions, symptoms and client evidence.

AXAT
03
Propose from what you found

The client sees where they stand, the constraints that matter most and what to investigate or change next - before they commit to full discovery or delivery.

Report + next steps
The result

The partner still owns the relationship and judgement. TheAX gives the team a consistent evidence base, so opportunity quality does not depend on how much senior discovery time was available.

A TheAX quick assessment in progress
AXAT assessment summary showing the corroborated position and confidence

02 · Defend the fee

Make progress visible.
Defend the fee with evidence.

The client is thinking“You say the tasks are on track. Are we on track to deliver the business benefits?”
AXAT report showing the actions identified and where to start
01
Agree the baseline

Define the outcome, capability baseline, KPIs and targets before delivery starts.

Outcome Pathway
02
Act on the constraints

Use your firm's guidance to target the capabilities most likely to affect the outcome.

Advice
03
Track what moves

Reassess capabilities and record KPI movement against the agreed baseline as delivery progresses.

Re-measure
The result

Fee conversations can focus on evidenced change and remaining constraints, rather than hours spent or tasks completed.

03 · Earn the follow-on

Use the evidence to make the next phase
easier to justify.

The client is thinking“The programme is complete. What changed - and what should we do next?”
01
Re-measure the same way

Use the same model, method and scale so the comparison with the baseline stands up.

AXAT re-run
02
Connect intervention to movement

Put capability uplift, KPI movement and the work delivered on the same record.

Evidence of outcomes
03
Show what still constrains the outcome

Use the remaining constraints to define the next priority and shape the next phase.

Next-phase plan
The result

Follow-on work is grounded in what changed, what did not and where the next increment of value sits - not relationship alone.

Capability and KPI movement from baseline to re-measurement
An Outcome Pathway showing outcome KPIs tracked from baseline towards target

More value, less effort

Less effort in.
More value out.

Across all three moments, the same pattern. Some work goes altogether, some gets lighter, what the client receives gets stronger - and some things become possible for the first time.

Change of kindA step change, not an improvement

Less effort · change of kind

Remove

What goes altogether

  • Blank-page discovery
  • Manual data gathering and first-pass analysis
  • The need for unpaid senior days in pre-sales

More value · change of kind

Create New

What you could not offer before

  • Your method, as IP the firm owns
  • Outcome baselines, and evidence they moved
  • A diagnosis in the pitch, before the client pays
  • Fees tied to results, and additional follow-on work
Change of degreeThe same work, done better

Less effort · change of degree

Reduce

What costs less

  • Senior hours per diagnosis
  • Weeks to a first finding - now ~30 minutes
  • Reliance on a few senior people

More value · change of degree

Raise

What gets stronger

  • Depth of evidence on every client
  • Confidence in the diagnosis
  • Consistency across the firm

High-value diagnostics, for a fraction of the effort - and new things to sell once you can evidence outcomes.

What it opens up

Evidence changes
what you can sell.

The same baseline and evidence of movement that defend the fee can also support different commercial models.

TodayEvidence-led engagements

Use diagnosis, baseline and remeasurement to make the engagement more specific and easier to defend.

NextOutcome-linked pricing

Where baseline and movement can be evidenced, add outcome-linked components without relying on hours as the only proxy for value.

ThenContinuing services

Regular remeasurement creates a reason to stay engaged between major projects and surfaces the next priority when the evidence changes.

Who it is for

For consultancies and advisors
ready for the next step after AI.

Any consultancy or independent advisor who has already used AI to make their work faster, and now wants technology designed to win more business and scale - with your expertise and judgement still at the centre.

Senior discovery is rationed

The most useful diagnosis often depends on the same senior people needed elsewhere.

AI has made output faster

Research, drafting and analysis are quicker, but faster output alone does not make the firm more scalable or fees more defendable.

Clients expect evidence of change

Buyers want to see what moved against a baseline, not only what was delivered.

Growth still depends on individuals

Winning and growing accounts can still depend on who has the expertise and time to be personally involved.

You do not need a finished methodology manual. Start with one service line: the Atomic Model captures the diagnostic method your best people already use and makes it explicit.

One model at a time, across the expertise you already sell

Change and transformationOperational excellenceDigital and AI readinessPartner and channel capabilityWorkforce, culture and wellbeingRisk, compliance and governanceSales and commercial effectivenessESG and sustainability

Proven in practice

Extend senior expertise
without putting senior people into every step.

Technology channelScaling senior advisory across 1,000+ partners

The problem

A global technology distributor needed to advise 1,000+ vendor partners on practice improvement. A purely expert-led model could not reach that scale.

What TheAX did

Used TheAX to structure the assessment method, automate capability assessment and generate tailored improvement guidance, with experts focused on oversight and exceptions.

What it proves

A repeatable diagnostic can extend senior expertise across a large partner population without removing expert judgement.

Public sectorDiagnosing a 4,000-person workforce

The problem

Poor motivation and high absenteeism across a c.4,000-strong civil service, with the contributing factors not yet clear.

What TheAX did

Built and deployed a wellness-culture assessment model across the workforce, identifying priority capability gaps and producing a targeted improvement roadmap and benefits case.

What it proves

The same structured method can gather evidence at organisational scale and turn it into prioritised action.

Run the numbers on your firm.

Use your own consultant count, day rate and engagement volume. The calculator separates time released, contribution from new work and platform cost so you can see which assumptions drive the result.

15×illustrative return for a ten-consultant firm using the default calculator assumptionsOpen the calculator

Start with one commercial moment

Bring us one live client situation. Prove the model where it matters.

Start with one service line and one live client. Build a working model in a day, refine it on real client evidence with close support, and be live in as little as a week - with nothing to replace.

Bring us a client situationSee how you start
Read moreThe platformHow AXAT worksWorked exampleFact sheetsPricing