The platform

From your method to a defendable client diagnostic - and evidence it moved.

TheAX structures your firm's method once, applies it consistently across every assessment, and uses the same model to measure what changes over time.

See a completed assessment Bring us a client situation

Step oneThe Atomic ModelYour method, structured for diagnosis.

Step twoAssessments and AXATOne model, three depths, a defendable diagnosis.

ThenOutcome PathwaysBaseline, re-measure, evidence of movement.

ThroughoutThe consultant decidesNothing reaches the client without review.

Step one · The Atomic Model

Your method,
made visible.

The Atomic Model turns the method your consultants already use into a map of the subject - an ontology of how your best people think. It can’t replicate their full experience with clients, but it is like having a book of their knowledge: a syllabus for your firm, authored and reviewed by your consultants. Because it is structured, it can be reasoned over at machine speed and applied consistently to every client’s situation.

The Atomic Model at the centre of six elements: outcomes, capabilities, symptoms, evidence, actions and progression logic

01OutcomesWhat the client is trying to change, and the KPIs that show whether it moved.

02CapabilitiesWhat the organisation must be able to do to get there.

03SymptomsWhat people experience when a capability is missing or not landing.

04EvidenceWhat must be present to substantiate each capability.

05ActionsWhat your firm recommends when a capability needs to move.

06Progression logicHow capability matures, and the order actions should follow.

Why structure matters

Not an LLM pointed
at your documents.

Past reports and case studies are useful knowledge. But they do not define how your firm assesses a situation, what evidence matters or what action follows. The Atomic Model makes that method explicit, reviewable and reusable.

A knowledge repository

Search and reuse what you have done before.

Helps consultants find prior knowledge and examples
The diagnostic method still has to be inferred each time
No consistent baseline for comparing one client with the next

The Atomic Model

Apply an explicit diagnostic method.

Defines what to assess, what evidence matters and what action follows
Every finding traces back to the client’s perceptions, symptoms and evidence
Authored, reviewed and improved by your consultants on one consistent scale

The difference is structure: TheAX does not ask an LLM to infer your diagnostic method from documents each time. Your method is explicit, reviewable and applied consistently.

How it gets built

This is where
AI does the heavy lifting.

Nobody has to write a manual. TheAX works with your consultants to generate a first pass of your model quickly, then your people make it theirs.

The AX Product Book: unstructured expertise turned into an AI-ready operating model of outcomes, capabilities, evidence, actions and assessments

Draw it out

Question-based workflows with your consultants, alongside the documents you upload - methods, frameworks, past reports.

Generate a first pass

A working model in a day, ready to test immediately.

Review, edit and test

Your consultants refine the model through live assessment use. It is authored by your people and owned by your firm, with close support until it is live on a real client - in as little as a week, and within 30 days at most.

Step two · Apply it to the client

One model.
Three depths.

The same Atomic Model runs at three depths, so you can match the assessment to the job - and every client lands on the same scale.

Scroll to compare →

	01 · Lead magnetQuick self-assessment	02 · StandardMaturity assessment	03 · AXATTriangulated diagnostic
The job	Starts the conversation.	A quick read across a group.	Work that has to survive challenge.
Who answers	One person	Anyone invited	A panel, routed to what each is qualified to answer
Respondent time	A few minutes	5-20 minutes	20-90 minutes, by scope
Consultant input	None	None	An evidence validation session
Result	A score, and a lead	Maturity profile and general advice	Corroborated level, with confidence and targeted advice
Basis of reading	Perception	Aggregated perception	Perception + symptoms + evidence
Confidence	Not assessed	Not assessed	Explicitly stated
Traceability	Response	Responses	Finding → evidence → reading

A TheAX quick assessment in progress, with an assistant alongside the questions

A lead magnet already on the same scale

A prospect who completes the quick self-assessment has already located themselves on the same model you can later assess more deeply - so the sales conversation starts from their perceived position, not your brochure.

Collected the same way every time

Instruments are generated from your model in minutes, so every engagement collects the same evidence to the same standard, whoever gathers it.

Routed to the right people

In an AXAT assessment each panel member answers only what they are qualified to answer, which is what makes the reading stand up.

The diagnostic · AXAT

From an assessment
to a defendable diagnosis.

AXAT - the AX Assessment Triangulation method - combines four components: your Atomic Model, automated data collection, a consistent assessment method and a scoring algorithm. Together they produce a repeatable diagnostic. AXAT then triangulates each capability through three lenses rather than averaging them.

The AXAT method: 01 Atomic Model, 02 Data Collection, 03 Assessment Method, 04 Scoring Algorithm, combining into a defendable diagnostic

PerceptionWhat people think

What stakeholders say about how the organisation works today.

SymptomsWhat is happening

What people experience in practice - the signs a capability is or is not working.

EvidenceWhat can be shown

The artefacts, data and records that show what is actually in place.

The result: a corroborated position, named confidence, the disagreement surfaced and targeted recommendations - in around 30 minutes of consultant time. How AXAT works in full →

What comes out

A diagnosis, the advice
and outputs that travel.

One set of data produces everything downstream, because it arrives structured against your model. Nothing here depends on a prompt a consultant has to write.

AXAT assessment summary showing corroborated position, capability floor and confidence

The diagnostic

An evidenced position, not just a number.

Every capability scored, the evidence that set the level named, confidence reported separately and the constraints behind the symptoms made visible.

AXAT report showing actions identified by the assessment

The advice

Targeted actions from your own guidance.

Aimed at the capabilities constraining the outcome and sequenced for this client. Nothing reaches the client without a consultant’s approval.

Export options: Word, web page, Excel and AI-ready data, for use in the tools your firm already runs

The outputs

Reports and data your tools can use.

A branded report, an Excel workbook and AI-ready data, so the analysis carries on in the systems and AI you already use.

Then · Outcome Pathways

An assessment is a moment.
A pathway is an engagement.

Pathways turn a one-off diagnostic into an engagement aimed at the outcome the client wants. The same assessment re-runs on the same scale, the client’s own KPIs track against a baseline and a target, and the advice adapts as their position changes.

Baseline

Agree the outcome measures and where the client starts.

Advise

Act on the capabilities that constrain the outcome.

Re-measure

Run the same assessment again, on the same scale.

Evidence

Show capability uplift and KPI movement together.

When you can evidence outcomes, you can sell them.Capability uplift and KPI movement together are the difference between telling a client it worked and showing them.

Governed AI

AI you and your clients
can trust.

TheAX uses AI where it adds speed and leverage, but the diagnosis does not depend on unconstrained generative output. It is grounded in your Atomic Model, the client's data and explicit assessment rules.

Structured, not guessed

Assessment logic, scoring and recommendations are anchored to your model and the evidence collected - not invented afresh by a prompt.

Auditable by design

Every recommendation can be traced back to the client data, evidence and assessment logic behind it, so you can show why it was made.

Consultant-governed

AI helps assemble, interpret and communicate the result. Your consultant reviews the reading, applies judgement and decides what reaches the client.

Structured where accuracy matters. AI-assisted where it adds value. Consultant-governed throughout.Speed without giving up traceability, accountability or professional judgement.

See it for yourself

Don’t take the platform on trust. Read an assessment.

A full AXAT report, exactly as the platform produced it. Or bring a client situation to a 15-minute conversation.