Company

Building the next era of consulting systems

TheAX exists to help consultancies turn expertise into scalable systems, deliver measurable outcomes, and evolve beyond project-based delivery.

We are building the infrastructure for a world where consulting becomes more productised, more measurable, and more continuous in how it creates value.

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Our thesis

Consulting is moving from projects to systems

Clients increasingly expect measurable outcomes

Consulting IP must become structured and scalable

Outcome-led consulting needs a new operating layer

TheAX is building that layer

Why TheAX Exists

We believe consulting should scale expertise — not just headcount

Traditional consulting models struggle to scale because expertise lives primarily in people. TheAX is built on the belief that consulting knowledge should become structured systems that can deliver continuous, measurable value.

Consulting should scale expertise

The best consulting knowledge should not remain trapped in people, decks, and one-off projects. It should become scalable systems that can reach far more organisations.

The industry is structurally changing

AI, rising client expectations, and productised intellectual property are changing how consulting firms create and deliver value.

The winners will be outcome-led

The next generation of consultancies will not simply deliver recommendations. They will guide measurable capability improvement through systems.

What We Are Building

A category-defining company for Consulting Operating Systems

TheAX is not just building software. We are helping define the infrastructure layer consultancies need to operate outcome-led, productised, and recurring advisory models.

Category Vision

TheAX is defining the Consulting Operating Systems category — the infrastructure layer for outcome-led consulting.

Platform Infrastructure

We are building the system layer that enables consultancies to productise expertise, guide improvement, and measure outcomes.

Consultancy Evolution

We help firms evolve from project-based delivery to Consultancy-as-a-Service through platform capability and structured transformation.

Our Point of View

The consulting industry is entering a structural shift

TheAX is built around a clear strategic narrative: the firms that lead the next era will not simply deliver advice. They will productise expertise, guide capability improvement, and operate continuous systems of value.

Recognise the Shift

TheAX starts from a clear belief: consulting is moving from project delivery to system-led, outcome-led models.

Define the Category

We frame this new market need as Consulting Operating Systems — the infrastructure required for the next era of consulting.

Build the Platform

TheAX enables consultancies to productise expertise, run structured programmes, and measure capability improvement over time.

Enable Transformation

Through platform capability and the Axcend Method, we support consultancies embedding new commercial and delivery models.

What Guides Us

The values behind how we build

TheAX is shaped by a practical belief that consulting can evolve into a more scalable, measurable, and strategically valuable model.

Strategic Clarity

We believe category-defining companies need a clear point of view, not vague positioning.

Practical Transformation

We focus on real operating model change — not abstract innovation theatre.

Scalable Expertise

We are motivated by helping consultancies grow through IP and systems rather than headcount alone.

Measured Value

We believe consulting should increasingly demonstrate progress, outcomes, and continuous client value.

Leadership

Meet the Team

Consultants, technologists, and builders making consultancy faster, smarter, and more scalable with AI-driven productisation.

Robert Streeter

CEO & Founder

SaaS pioneer with deep expertise in strategic consultancy, frameworks, and technology

Ian Herring

Chief Sales Officer & Founder

Experienced sales leader, multiple business owner, and business consultant

Rachi Weerasinghe

Strategic Insights & Partnerships

Ex-Gartner Managing Partner and Management Consultant driving strategic market goals

Ikum Kandola

VP, Product & Founder

Ex-PwC GenAI engineer and researcher, multi-award-winning AI business entrepreneur

Frank Crossley

VP, Engineering & Founder

Ex-PwC full-stack engineer, builder of multi-award-winning AI products

Zoltan Tatrai

VP, Customer Success

Entrepreneurial Customer Solutions Consultant, Project Delivery, and Onboarding professional

Lee McCready

VP, Eco-System Partnerships

Blends consultancy and Business Development expertise to drive partner success

Supported by senior advisors / operators

Get Started

Join the movement from consulting projects to consulting systems

TheAX is helping define the infrastructure for the next era of consulting. Explore the platform or start a conversation about where your consultancy is heading.