Why we built this

The challenges we kept seeing

Every firm we worked with had the same three problems

We spent decades inside consultancies - running them, advising them, building for them. Different firms, different sectors, the same three scenes playing out again and again.

The renewal that got away

The programme delivered. The client was happy - until procurement asked which number moved because of it. Without an evidence trail, the follow-on went to whoever was cheapest.

The method only one person can run

The firm's best offering depended entirely on the partner who invented it. Everyone else delivered a diluted version. The firm couldn't scale the very thing it was best at.

The proposal that competes on day rate

When value can't be proven, price becomes the only comparison left. We watched genuinely excellent firms get priced like commodities - because nothing on paper showed the difference.

Why now

Three years of research pointed to one answer

When AI arrived, the obvious response was tools that make individual consultants faster. We spent three years studying the industry's economics before concluding the obvious response is the wrong one.

The research

Three years studying how AI changes the economics of consultancy - published openly as we went, and tested against the firms we work with.

The conclusion

AI aimed at the individual consultant makes output cheaper - including yours. The lasting advantage moves to firms that run their expertise as a system and can prove what it delivers.

The build

So we built a way to turn that firm’s method into an automated client diagnostic: your model, your judgement, your evidence - applied consistently by every consultant, and proven engagement after engagement.

The research is public - read it on The shift →

What guides us

The values behind how we build

A practical belief that consulting can evolve into a more scalable, measurable, and strategically valuable model.

Strategic clarity

Category-defining companies need a clear point of view, not vague positioning.

Practical transformation

Real operating-model change - not abstract innovation theatre.

Scalable expertise

Helping consultancies grow through IP and systems, rather than headcount alone.

Measured value

Consulting should increasingly demonstrate progress, outcomes, and continuous client value.

Leadership

Meet the team

Consultants, technologists and builders helping consultancies take the next step after AI productivity - to scalability and growth.

Robert StreeterCEO & Founder

SaaS pioneer with deep expertise in strategic consultancy, frameworks, and technology.

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Ian HerringDirector & Founder

Experienced sales leader, multiple business owner, and business consultant.

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Rachi WeerasingheStrategic Insights & Partnerships

Ex-Gartner Managing Partner and management consultant driving strategic market goals.

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Frank CrossleyVP, Engineering & Founder

Ex-PwC full-stack engineer, builder of multi-award-winning AI products.

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Kay RidgeFractional CMO

Marketing strategist working with B2B companies in the AI and SaaS space, turning technology into clear positioning and sharp go-to-market strategies.

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