TheAX
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Pricing

Price the operating system. Not the hours.

Traditional consulting prices projects and people. Most AI tools price tasks and usage. TheAX prices the operating system that helps a firm scale value, without scaling headcount.

Build your estimate below. Platform scales with your team. Onboarding is sized to you - a quick start for solos, the Axcend Validation phase for consultancies. Portals and Axcend Plus are optional.

New here? See what the platform does or what it looks like for your firm.

Build your estimate
How many consultants?
Your team uses TheAX to run the operating model. This sets your platform tier automatically.
users
Grow tier£52 / user / month (billed yearly)
Billing
Save 20% with yearly billing
Onboarding Axcend: ValidationIncluded
The validation phase of Axcend (AX Define + AX Sprint): find the right business line, then codify it into a launch-ready Outcome Pathway. £3,800 one-off.
£3,800
Client portals · add-on
Portals extend continuous value to your clients. The right model is designed and priced with you during your Envision Session - see the reference below for how they scale.
Your estimated investment
Your rate
£52
/ user / month
Grow tier · billed yearly
Your rate improves as you grow
£64
Launch
1+
£52
Grow
10+
£40
Scale
40+
Platform · 10 users · Grow£520/mo
£6,240 / year
One-off
Axcend: Validation
£3,800
This is an estimate to size the decision - not a quote. Your Envision Session confirms the right configuration for your firm.
Book your Envision Session
Free60 minNo sales pitch
How pricing is structured

Three parts. One operating model.

The configurator above does the maths. Here's what's behind it, so you know what each part pays for.

One-off

Onboarding

A one-off start, sized to you. Solo consultants get live with AX Launch; consultancies run the Axcend Validation phase (Define + Sprint), then optionally extend with Axcend Plus to build a live business line.

Recurring

Platform

Recurring, per user. Your team uses TheAX to run the operating model once the business line is live.

Recurring

Client Portals

Recurring, per client. Optional. Scales with how much ongoing value and visibility you deliver to clients.

Included in every plan
Build digital AI-powered products
Curate product knowledge with AI
Deliver and manage assessment projects
Integrated LLM and AI insights
Pre-sales and opportunity management
Lead magnets and lead management
CRM data capture and client management
Community access and training webinars
Our commitments to you
No mid-contract price increases on annual plans
Minimum 30 days' notice for material pricing changes
All pricing terms included transparently in the Service Agreement
Scale value, not headcount

One conversation.
Zero contract commitment.
Maximum clarity.

Your configured estimate sizes the decision. The AX Envision Session is a focused 60-minute conversation to explore the shift together, pressure-test the right configuration for your firm, and see how a systemisation strategy could fit your goals. You leave with clarity - whether or not you work with us.

Free
60 minutes
No contract
No sales pitch
One business line
Book your Envision SessionSee the Axcend Programme
1
Book the session
A focused 60-minute conversation - no preparation required. Take the self-assessment first if you'd like a head start.
2
Explore the shift together
The next evolution of consultancy, and where your firm sits on the path toward it.
3
Pressure-test your configuration
The right platform tier, journey, and options for your firm - and a clear sense of the next step.
The question for every consultancy owner: are you building a consultancy that compounds - or one that gets bigger, heavier, and harder to manage?