TheAX
Pricing

Pricing Designed for Outcome-Led Consulting

Traditional consulting prices projects and people. Most AI tools price tasks and usage. TheAX prices the operating system that helps consultancies define the right business line, build the operating product, and make it operational in market.

How pricing works
1. Onboarding
Define the business line, build the product, and operationalise it through a structured onboarding journey.
2. Platform
Your team uses TheAX to run the operating model once onboarding is complete.
3. Client Portals
Pricing reflects how ongoing value, engagement, and measurable outcomes are delivered over time.
1

Define

Choose the right business line and roadmap

2

Build

Turn expertise into an operating product

3

Operationalise

Launch, deliver, and create recurring value

Onboarding & Operational Change

A structured path from strategy to a live business line

TheAX onboarding is designed to help consultancies define the right business line, build the operating product, and make it operational across go-to-market, delivery, client engagement, and recurring value.

AX Define clarifies the change. AX Sprint builds the product. Axcend makes the business line operational.

AX Define
£850

For consultancies needing clarity on where to start, what business line to focus on, and how to move toward outcome-led consulting.

Assess maturity toward outcome-led consulting and CaaS
Define desired business and client outcomes
Identify the priority business line
Create a clear 100-day Productisation roadmap
Outcome

A clear starting point, defined business line, and structured roadmap.

AX Sprint
£2,950

For consultancies ready to turn their expertise into a ready-to-launch consulting product.

Structure core IP into a product
Build MVP diagnostic, maturity model, and delivery flow
Define proposition and delivery model
Prepare the product for launch
Outcome

A ready-to-launch consulting product for a defined business line.

Axcend
£5,975
/ month (3 months)

A structured 3-month business line commercialisation programme.

Recalibrate based on AX Sprint learning
Prepare the full business line for launch
Define GTM, pricing, packaging, and commercial model
Design AX Portal engagement model
Activate go-to-market and sales
Deliver live engagements and prove ROI
Refine into a repeatable operating model
Outcome

A live business line generating measurable revenue and ROI.

Full Journey Investment

From strategy to a live, operational business line

Most firms choose the full journey to move from defining the business line, to building the operating product, to making it real across go-to-market, delivery, client engagement, and recurring value.

Full programme
£18,465
15% saving, including platform fees during Axcend
A 12-month payment option is also available to align investment with revenue generation.
Platform Pricing

Simple, scalable, aligned to value

All core platform features are included across every tier. Platform access supports the operating model once onboarding is complete. A 20% discount is provided for annual payment.

Save 20% with yearly billing
save 20% vs monthly
Launch
£64
Per user / month · Min 1 user

Solo consultants launching their first AI-powered products

1 admin account
Consulting IP library
Client diagnostics
Basic programme tracking
save 20% vs monthly
Grow
£52
Per user / month · Min 10 users

Small consultancy teams focused on structured growth and client portal-enabled delivery

3 admin accounts
Everything in Launch
Advanced benchmarking
Subscription advisory tools
Team collaboration
save 20% vs monthly
Scale
£40
Per user / month · Min 40 users

Multi-team consultancies with scaled-up delivery operations

5 admin accounts
Everything in Grow
Enterprise client management
Custom reporting
Priority support
Included in all platform plans
Build digital AI-powered products
Curate product knowledge with AI
Deliver and manage assessment projects
Integrated LLM and AI insights
Pre-sales and opportunity management
Lead magnets and lead management
CRM data capture and client management
Community access and training webinars
Governance & commitments
No mid-contract price increases on annual plans
Minimum 30 days' notice for material pricing changes
All pricing terms are included transparently in the Service Agreement
Client Portals

Pricing that scales with your clients and programmes

Platform pricing scales with your team. Portal pricing scales with your clients and the depth of engagement you deliver. AX Portals are designed during Axcend as part of the business line model, then scaled based on how client value is delivered.

Engage
Sharing Mode
£10
/ client / month

For sharing continuous, AI-powered insight and maintaining visibility.

Secure client access to assessment results
AI-powered insight on results
Progress and trend analysis over time
Advance
Self-Serve Mode
£30
/ client / month

For continuous measurement without continuous consultant effort.

Everything in Engage
Client-run self-assessments
Benchmarking and deeper diagnostic views
Transform
Programme Mode
£150
/ client / month

For outcome-based, long-running engagements.

Everything in Advance
Programme dashboards
KPI, value, risk, and benefit tracking
Governance, priorities, and checkpoints
Your consultants
Per user (Platform pricing)
Your clients
Per client organisation (Portal pricing)
Depth of engagement
Per portal capability level
Get Started

Make the shift operational

TheAX helps consultancies move from recognising the change in advisory to building business lines that can be sold, delivered, and scaled in the new market.