How you start

Fast, agile, outcome-led - and no long-term commitment.

Start with one business line and one outcome. Build a working product, prove it on real clients, then decide whether to stop, run it yourself, or scale with support.

Explore - 15 minutes, no preparation→Prove - one line, live in weeks→Scale - only when the first line earns it
Book a 15-min chat

The commitment

Built to be easy to say yes to - and easy to stop

The entry is deliberately small, the delivery is outcome-based, and there are no long-term contracts. Internally, it is easiest to frame as a three-month Proof-of-Value (POV) with a clear decision point once the product is live.

How the risk is shaped

The proof builds the product: your chosen business line, your IP codified, and a working assessment product live on the platform.

Month one ends with something real to test on your own clients - and a genuine decision point, with three routes forward and none locked in.

It is priced this way for a simple reason: we don't think you'll want to stop.

The decision flow: step one, Prove - build and test one line, your product built, working and in front of real clients. Step two, Then - choose your route: month one ends with a working product and a genuine decision, three ways forward, none locked in. A lock badge reads: no lock-in, your decision - branching to three routes: Route 1, Stop, keeping the model built with you; Route 2, Continue self-managed with Customer Success alongside; Route 3, Scale with support, optional and priced separately.
No long-term contractsOutcome-based deliveryThree routes after month 1You keep your model

The steps

Explore, prove, then scale

Prove one line. Scale what works.
Step 1 · Explore · AX Define

Choose the line

Pick the right business line and outcome before anyone starts building.

What happens
  • Assess fit for outcome-led consulting and TheAX
  • Define the outcome the first product should prove
  • Identify the priority business line
  • Create a clear 100-day productisation roadmap
OutcomeClear starting pointPriority business lineClear proof plan
Step 2 · Prove · AX Sprint

Build the proof

Turn your IP into a working product and test it on real clients.

What happens
  • Structure core IP into a product
  • Run the workshops, build, setup and training
  • Build the diagnostic, maturity model and delivery flow
  • Define proposition and delivery model
  • Prepare for launch
OutcomeStructured consulting productDefined proposition and delivery modelReady to test with clients

£3,375 your share of the proof£6,750Includes workshops, build, setup, training and 3 months' platform access for any team size

Step 3 · Scale · Axcend PlusOptional

Scale with support

Launch, sell and scale your product into a live, revenue-generating business line.

What happens
  • Prepare go-to-market strategy and sales approach
  • Define pricing, packaging and commercial model
  • Design the continuous engagement model and client portals
  • Finalise delivery approach and repeatability
OutcomeLive revenue-generating business lineRepeatable, scalable deliveryFoundation for recurring revenue

Optional two-month support programmeCommit up front and shared-success terms can apply; decide later and it is priced at the standard support rate.

Optional · Strategy session

Want to think bigger before you build?

For firms that want to step back first, we can run a separate strategy session on what Consultancy-as-a-System would mean for your model - before, alongside, or independent of getting started on the platform.

A structured working session with your leadership: where the market is moving, where your firm sits on the systemisation path, and what a CaaS future would mean for your model, your people and your value. Strategy work in its own right - not a step in the sales process.

1. Orientate

Where the market is moving and why CaaS matters now.

2. Assess

Where your firm sits on the systemisation path today.

3. Imagine

What a CaaS future would mean for your model and vision.

4. Align

What it means for your people, value and next moves.

A clear view. A shared direction. Confident next steps.

Where your firm sits on the L1–L5 systemisation path

A clear view of your current position and the shifts required to move forward.

Which service lines hold the most locked-up value

Where to focus first for the greatest commercial impact.

What CaaS would mean for your commercial model and valuation

The strategic and financial upside of systemising your consultancy.

Read the thinking behind it first →
Keep it focused

Half-day session. Leadership only. Outcome: clarity, alignment and a recommended way forward.

Explore strategy session

The first step costs fifteen minutes.

A quick chat to see what makes sense for your business - then a 60-minute conversation and a proper introduction to the platform. Start when you're ready.

Book a 15-min chat

Explore → Prove one line → Scale what works