How we use information we collect
We use the information we collect to:
Respond to your enquiries or requests
Send you the resources you requested (such as guides or reports)
Send you relevant marketing communications about our products and services
Marketing Communications
As we only target businesses, we rely on the legitimate interests lawful basis under UK GDPR to send marketing communications to corporate subscribers without prior consent. However, you will always have the option to opt out of receiving these communications at any time.
Legal Basis for Processing
We process your information on the following legal basis under UK GDPR:
Legitimate Interests — to promote our products and services to other businesses, respond to your enquiries, and manage our business relationships
Data Storage
We store your information securely using [e.g. secure servers, encrypted storage, reputable third-party CRM]. We keep it only as long as necessary for the purposes outlined in this policy or as required by law.
How we disclose information we collect
We do not sell or share your business information with third parties for their own marketing purposes.
Sharing with Service Providers
We may share your information with trusted service providers who help us operate our website or manage communications (for example, email services or CRM systems). These providers are required to keep your information secure and to use it only for the purposes we specify.
Legal Requirements
We may disclose your information if required to do so by law, to comply with legal obligations, or to protect our rights or the rights of others.
Your Rights
Under UK GDPR, you have the right to:
Access the business information we hold about you
Request corrections to any inaccurate information
Ask us to erase your information (where appropriate)
Object to processing or ask us to restrict how we use your information
Opt out of receiving marketing communications at any time
To exercise any of these rights or to opt out of marketing, please contact us at info@theax.ai or use the opt-out link provided in our emails.