Product launch · live in TheAX now

AXAT is live. Turn an assessment into a defended diagnosis.

Most assessments tell a client where people think they are. AXAT tests that view against what can be shown and what still goes wrong, then turns the gap into root causes, recommended action and a stronger basis for the next decision. Built from your firm’s own expertise.

Live nowAvailable in TheAX todayAlongside Lead Magnet self-assessments and Standard maturity assessments.
Early adopterNew AXAT Early Adopter ProgrammeFor firms that want to take the method to market first.
Launch webinarThursday 24 September, 3:00pm UK · 45 minutesOne real assessment end to end.
Two minutes

The best thinking is trapped in a few people’s heads.

Why that is the ceiling on a consultancy, and what changes when the method itself becomes a system.

Why you should care

AI has made consultants faster. AXAT helps make the consultancy more scalable and valuable.

Clients can get plausible answers and outputs from any LLM faster than ever. The opportunity is not to produce more analysis they could get for themselves. It is to make your firm’s expertise visible in the diagnosis, and turn that diagnosis into a stronger commercial conversation with outcomes you can evidence.

Win the work

Bring a stronger point of view into discovery and proposals. Move beyond “tell us about your problem” to a structured diagnosis of what is happening, what supports it and what needs resolving.

Defend the fee

Make the value sit in the expertise and the decision, not the hours spent running a survey. The client can see the evidence, confidence, logic and root cause behind the recommendation. 100% traceability behind every recommendation.

Earn the follow-on

Do not finish with a score. The assessment becomes a baseline you can return to: reassess after the work and the movement is evidenced, capability by capability. That makes the next phase a natural conversation, not a sale to pitch.

The question“Where do you think you are?”

One useful question. AXAT adds two more: what can you show, and what still goes wrong?

What the consultant getsWhere to look next

Which lens is holding the capability down, what to investigate, and how far the reading can be relied on.

What the client getsWhat has to change

The failure mode underneath the score, and the actions that address it.

What this lets you take to market

Not another score. An outcome-led client conversation.

AXAT turns the assessment from something useful into something more commercially valuable: a defended diagnosis, a clear route to action, and evidence you can return to and measure progress against as the work progresses.

AXAT assessment summary showing position, capability floor and confidence
01 · Diagnose

Give the client a position you can defend.

Show the assessed position, capability floor and confidence, not just an average rating.

AXAT report actions identified by the assessment
02 · Recommend

Turn the finding into what should happen next.

Connect the diagnosis to the actions that address the root cause and create the bridge into follow-on work.

Illustrative capability and KPI movement over fourteen weeks
03 · Prove

Come back with evidence of movement.

Remeasure capability and track the KPIs that matter, so the consultancy can show what changed rather than simply report what was delivered.

Choose the assessment depth

Three assessment modes. Different jobs.

With AXAT we have added a third assessment option to TheAX, so you can match the depth to the situation. Nothing you already run has changed.

01 · Lead Magnet

Quick self-assessments

A short self-completion for lead capture, or quick data gathering from prospects. Starts the conversation with low effort.

02 · Standard

Maturity assessment

An AI powered maturity assessment. Ideal where you want a quick read across a group, playing back what they think and where they differ.

03 · AXAT · new

Triangulated diagnostic

Tests the position against evidence and symptoms, then diagnoses the cause and what to do. For work that has to survive challenge.

A simple explanation in one page

The same maturity score can hide very different problems.

Two restaurants, one street. The menu looks fine, the kitchen looks fine, the difference is underneath. A rating tells you there is a gap. The pattern across the three lenses tells you what kind, and therefore what to do.

How AXAT delivers faster, higher-quality assessment diagnostics: Mario's Trattoria and Gina's Ristorante, read through perceptions, symptoms and evidence
Mario · the hero chef
Perception3.1
Evidence1.67
Symptoms3.44

Corroborated at 1.67: the evidence floor. The diners are happy, but nothing is written down and nothing would survive Mario taking a week off.

The advice Build it, and get it out of one head.
Gina · the built kitchen
Perception3.5
Evidence4.0
Symptoms2.33

Corroborated at 2.33: the symptoms cap it. The recipe book, the certificates, the trained staff are all real. The service is not.

The advice Stop writing. Make it land.

Same score on a standard assessment. Opposite advice. That is the difference between a rating and a diagnosis. The long version is on the AXAT page.

What changes for the consultant

Move from a rating to a traceable diagnostic position.

The analysis makes disagreement visible rather than hiding it. That gives the consultant something to resolve, not noise to average away. This is the Overview tab of a completed AXAT assessment, top to bottom.

What we found: assessed position, assessment confidence, open questions to settle, and how the assessment moved after investigation

See agreement and disagreement

The assessed position, and beside it the confidence: how many respondents, how far they agreed, how much evidence was validated. “Usable but not yet firm” is the platform being honest about the reading.

Investigate the gap

The open questions still to settle, and which are being investigated. Flag an artefact, check it, record the outcome.

Update the assessment

Completed investigations feed back in. The position as assessed and after investigation sit side by side, so the reading gets better supported without losing what was originally found.

What is driving the position: root causes sorted into build it, make it land, write it down and leave it

Diagnose the kind of problem

Every root cause sorted by the change it asks for: build it, make it land, write it down, or leave it. Nothing in place is a different job from in place but still happening, and the advice differs accordingly.

What progression looks like: current level, target level, and what it takes, with recommendations split into ready to start, validate first and sequence behind

See what progression takes

The next level and what it asks for, with the recommendations split into ready to start, validate first, and sequence behind. The logic stays visible: the consultant can see why the result changed and which inputs underpin it.

Analytics & Insights, Overview tab. Demo tenant, illustrative.

Outputs and workflow

Use the result where your firm already works.

AXAT can finish as a client-ready report, or continue as structured data in the tools and AI workflows your consultants prefer. If you have built agentic workflows, GPTs or Claude projects around your practice, this feeds them. Better inputs, not another closed workflow.

AXAT assessment report export options for Word, web, Excel, AI data, Microsoft tools, OpenAI, Anthropic, Google and other consultancy workflows

The report

Built from the sections you choose, in your branding. Export as an editable Word document or a self-contained web page, or share a link.

The workbook

An Excel workbook with capabilities, level attainment, root causes, recommendations, every answer, and the state of the investigation.

The AI-ready data

Shareable structured JSON so an LLM or workflow can continue from the assessment, with no calculation details exposed.

AXAT launch

See it. Try it. Or get in early.

Four ways in. Start with the one that suits you.

01 · See it live

Join the launch webinar

Thursday 24 September, 3:00pm UK. See the commercial idea, the method, one example assessment end to end and Q&A. The recording goes to everyone who registers.

02 · Take it away

Download the deck

The short version for customers on what AXAT changes, how the method works and where it fits alongside Lead Magnet and Standard maturity assessments.

03 · Talk it through

Speak to us

If you already run assessments, diagnostics or audits, show us what you do today. We will map AXAT onto your method and tell you quickly whether it fits.

04 · Start getting value

Get in early

Join the AXAT Early Adopter Programme for major launch discounts, hands-on support and the chance to get commercial ROI within a month. Best suited to firms already selling expertise through assessments, diagnostics or audits. Talk to us and we will walk you through it.