By Robert Streeter, CEO, TheAX

If there’s one thing I’ve learned working with consulting firms over the past few years, it’s this: our industry is full of brilliant people, deep expertise, and an extraordinary amount of hidden value.

Whenever I meet a consultancy, I’m always in awe of the depth of knowledge they hold - frameworks, diagnostics, templates, client stories, proven methods, insights, and lessons learned. Some of it lives in documents. Some in spreadsheets. But most of it lives in people’s heads.

And yet, almost none of it is truly scalable beyond individual consultants.

This has historically served consulting firms well. Clients hired experts to collect data, analyse it, and provide tailored recommendations. But in an AI age - when clients are accustomed to instant “advice” from ChatGPT - that lack of scalability has become a major barrier.

The issue isn’t a lack of expertise… it’s the lack of a system to turn that expertise into something repeatable, scalable, and commercially powerful.

The truth is: your IP is buried - and the market has moved.

Clients today don’t just want clever slides or long discovery workshops. They want:

• Proven solutions to real problems

• Insight that goes beyond generic AI outputs

• Faster execution

• Clear, transparent outcomes

They want the speed of ChatGPT - but with the contextual insight and expertise only consultants can provide.

The consulting model is changing rapidly, and most firms are struggling to keep up.

So what have most consultancy leaders tried? They know they need to adopt AI. Some assume it starts with “their own version of ChatGPT.” Most try to modernise the only way they know: launching internal AI-transformation projects.

And that’s completely understandable - especially when they haven’t yet seen what’s truly possible.

But here’s the uncomfortable reality…

Over the past year, I’ve lost count of how many consulting leaders I’ve spoken with.

Whenever I ask:

“Have you run an AI transformation project that delivered real commercial impact - not just marginal productivity gains?”

the answer is almost always a hesitant “…no.”

And it’s not their fault.

The stats speak for themselves: MIT research shows that around 90% of AI transformation projects fail - either stalling entirely or delivering results so limited they never justify the investment.

Why? Because internal AI programmes often become:

• Long R&D experiments owned by a single “AI lead”

• Endless workshops and discovery sessions

• Debates about where to start

• Costly pilots with no clear outcome

• “Efficiency wins” that never translate into revenue

• Great ideas that never make it into client delivery

You’ve probably seen this yourself: a lot of activity… very little meaningful change.

And that’s exactly why we built TheAX Platform - and why we’re launching AX30 Projects.

The industry doesn’t need another tool or another abstract “AI initiative.”

What it needs is a proven, practical, low-risk way to turn expertise into scalable, AI-powered products.

That’s why we built TheAX Platform - created by consultants and AI experts to solve the real challenges consulting firms face today.

But software alone isn’t enough.

Consultancies need expert support and structured projects to turn possibility into reality - just as they do for their own clients. That’s why we designed the AX30 Projects: the experience that brings AI transformation to life.

AX30 is our answer to failed AI transformations.

An AX30 Project is a 30-day, structured, co-funded sprint where we combine the innovation speed of start-ups with the rigour and expertise of consulting.

Together, we help you:

• Identify one area of your expertise with strong commercial product potential

• Turn that expertise into a prototype within days

• Build your AI-powered MVP in Week 2

• Test and refine it with real clients in Week 3

• Finalise your delivery model and prepare for launch in Week 4

All with guaranteed outcomes.

And here’s what surprises most leaders: we do almost all the heavy lifting.

Your team needs to commit just one day:

• One day of knowledge sharing

• One day of input

• One day to unlock results that would otherwise take six months of internal effort

At the end of the sprint, you don’t get a concept or a slide deck. You get a live, launch-ready, AI-powered consultancy product - built from your expertise and ready to sell immediately.

And right now, we’re making it even easier to get started.

As an introductory offer, we’re co-funding all AX30 projects signed before the end of this year.

That means if you join now, you can have:

🎄 Your first AI-powered product built for you by Christmas
🚀 A New Year pipeline powered by a new scalable offering
⚡ Your firm entering 2026 with a real AI capability - not a theoretical one

Imagine starting January not with another planning meeting, but with a product already in market, already generating conversations, and already transforming how you deliver value.

That’s what AX30 Projects are designed to do.

A welcoming note from me personally

AX30 didn’t come from a boardroom discussion. It came from real project experience at AX, and real conversations with consulting leaders who were frustrated, curious, ambitious, and - in many cases - stuck.

We built TheAX Platform and designed AX30 Projects because the industry needs a new way forward:

• A simpler way

• A faster way

• A way that guarantees momentum, not just promises it

If you’ve been wondering how to make AI real in your consulting business - not theoretical, not experimental, but truly commercial - an AX30 Project is your answer.

And I’d genuinely love to help you make that leap.

If you’d like to explore whether an AX30 Project is right for your firm, just reach out.
No pressure. No pitch. Just a conversation.

This could be the month your consultancy finally unlocks its buried IP and turns it into something that can scale - powered by AI, built on your expertise, and ready to grow.

Let’s build it together.

Robert

Email me at robert@theax.ai, or click here to learn more about getting started with TheAX